Graphic Design & Social Media
WashU Second Serve Instagram
As Marketing Chair for the WashU Second Serve Instagram, I established the chapter's brand identity and built a suite of reusable templates for social media, flyers, and email outreach. I designed targeted promotional campaigns tailored to different audiences, driving student volunteer recruitment on campus while connecting with parents, coaches, and local community organizations. These marketing assets elevated chapter visibility and helped scale the organization from the ground up to 100+ interested students, 30+ active semester volunteers, and 8+ community partners.